LV= Critical Illness Cover
TL;DR
LV= (Liverpool Victoria) is a trusted UK mutual insurer offering award-winning critical illness cover with excellent claims service and comprehensive protection.
LV= is one of the UK's largest friendly societies, with a heritage dating back to 1843. As a mutual, they focus on members rather than shareholders, leading to consistently high customer service ratings.
Key Features
- Award-winning service - Multiple industry accolades
- Mutual insurer - Member-focused, not shareholder-driven
- Excellent claims record - High claim acceptance rates
- Doctor Services - Access to medical experts
Who Is This Best For?
LV= suits those who value excellent customer service and want the reassurance of dealing with a mutual society with a strong claims record.
Related Topics
Jay Sabine
CeMAP Qualified
29 Years Experience
Content reviewed: January 2026