Real Consequences
If You Didn't Come Home...
These illustrative scenarios show what happens when families face the unexpected without protection. Based on real situations families encounter every day in the UK.
Names and specific details have been changed. These stories represent common outcomes we see regularly.
Life Insurance Stories
What happens when the main earner dies without life cover in place
He Assumed She'd Cope
Life InsuranceDavid died suddenly at 44.
No illness. No warning.
Just didn't wake up.
What was lost:
- •Half the household income — gone
- •Financial security — gone
- •Choices — gone
"She'll manage if anything happens."
Life cover isn't for you. It's for the person who has to live without you.
The Kids Didn't Know Dad Was 'Worth' £0
Life InsurancePaul had two children under 10.
He thought life insurance was "for later."
Later never came.
What was lost:
- •Mum had to downsize
- •School choices disappeared
- •Holidays became memories, not plans
Love without planning leaves consequences.
The House Had to Go
Life InsuranceEmma loved her home.
Her husband didn't have life cover.
After he passed, the numbers didn't work.
What was lost:
- •Mortgage payments continued
- •Council tax. Utilities. Bills.
- •The house went on the market within months.
Life cover keeps roofs over heads — literally.
He Thought Death Was the Worst Part
Life InsuranceChris died.
His partner survived — and paid the price.
What was lost:
- •Work more hours
- •Parent alone
- •Grieve quietly
- •Make impossible financial decisions
Death ended his pain. It started hers.
The Conversation They Never Had
Life InsuranceNo plan. No will. No cover.
Just unanswered questions.
What was lost:
- •What would he have wanted?
- •How long can I manage?
- •What happens next?
Silence is expensive. Planning is a final act of care.
Income Protection Stories
What happens when you can't work due to illness or injury — and have no cover
Back Pain Changed Everything
Income ProtectionSarah was a nurse for 15 years.
A back injury meant she couldn't lift patients.
Six months off work. Bills didn't stop.
What was lost:
- •Mortgage arrears began building
- •Savings depleted within 3 months
- •Nearly lost the family home
Income protection would have replaced 70% of her salary — immediately.
Mental Health Doesn't Discriminate
Income ProtectionMark was a successful accountant.
Burnout led to severe anxiety and depression.
He couldn't work for 8 months.
What was lost:
- •SSP ran out after 28 weeks
- •Credit cards maxed to pay bills
- •Marriage under severe strain
Mental health claims are now the leading cause of income protection payouts.
Self-Employed With No Safety Net
Income ProtectionJames ran his own plumbing business.
A knee operation meant 12 weeks off work.
No employer sick pay. No income.
What was lost:
- •Lost key contracts
- •Had to borrow from family
- •Took years to rebuild the business
Self-employed people are the most vulnerable — and the least protected.
Signed Off — Not Signed Supported
Income ProtectionAdam was signed off with stress and anxiety.
His GP said rest.
His employer said statutory sick pay. £109.40 a week.
What was lost:
- •Mortgage: unchanged
- •Bills: unchanged
- •Family: unchanged
Mental health stopped his income — not his responsibilities. Income protection bridges the gap.
The Injury Was Temporary. The Damage Wasn't.
Income ProtectionLee fractured his shoulder on site.
Six months off work.
Self-employed. No sick pay. No income protection.
What was lost:
- •The injury healed
- •The debts stayed
- •Recovery came with interest
Temporary injuries create permanent problems without protection.
He Thought He'd Always Be Needed
Income ProtectionGareth believed loyalty would protect him.
Illness proved otherwise.
Role replaced. Contract ended. Income gone.
What was lost:
- •Income protection would have stepped in
- •Belief didn't
- •Employment loyalty provides no financial security
Employers replace roles. Income protection replaces income.
The Slow Illness
Income ProtectionNot dramatic. Not sudden. Just relentless.
Chronic pain. Reduced hours. Missed promotions.
Income fell quietly. Bills didn't.
What was lost:
- •Gradual erosion of earning capacity
- •No single dramatic event to claim on
- •Long-term financial strain
Most income protection claims aren't accidents — they're long-term conditions.
Critical Illness Stories
What happens when serious illness strikes without a safety net
Cancer at 38
Critical IllnessRachel found a lump.
The diagnosis came three weeks later.
Treatment lasted 18 months.
What was lost:
- •Reduced to part-time work
- •Private treatment options off the table
- •Couldn't afford help with childcare
A £100,000 critical illness payout would have covered treatment, childcare, and recovery time.
Heart Attack at 45
Critical IllnessTom collapsed at work.
Emergency surgery saved his life.
But he couldn't return to his stressful job.
What was lost:
- •Had to change career completely
- •Significant pay cut
- •Mortgage became unaffordable
Critical illness cover gave him time to retrain without financial pressure.
He Survived the Heart Attack. His Career Didn't.
Critical IllnessSteve was 51 when he had a heart attack.
He survived. Surgery went well.
What they didn't fix: his stamina, his confidence, his ability to work full-time.
What was lost:
- •Couldn't return to previous role
- •Burned through savings just to stand still
- •No lump sum to bridge the gap
Surviving doesn't mean returning to normal. A lump sum provides options during recovery.
The Illness Didn't Kill Her — The Time Off Did
Critical IllnessRachel was diagnosed with MS at 39.
Treatment was ongoing. Symptoms fluctuated.
Work became unpredictable.
What was lost:
- •Sick pay ran out
- •Savings followed
- •Needed flexibility — got deadlines instead
Critical illness cover buys options, not cures. A lump sum provides financial foundation for difficult decisions.
Cancer Was the Easy Part
Critical IllnessTreatment ended. Everyone celebrated.
But recovery didn't mean 'back to work'.
Fatigue. Anxiety. Reduced hours.
What was lost:
- •No lump sum
- •No breathing space
- •The fight continued — financially
Critical illness cover pays on diagnosis, not when treatment ends. Security throughout the journey.
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