Vitality Critical Illness Cover
TL;DR
Vitality offers unique critical illness cover that rewards healthy living with lower premiums and lifestyle benefits like cinema tickets and coffee discounts.
Vitality takes a unique approach to protection insurance by rewarding policyholders for healthy behaviours. The more active you are, the more rewards you earn and the lower your premiums can become.
Key Features
- Rewards programme - Discounts on coffee, cinema, travel
- Premium discounts - Lower costs for healthy living
- Fitness tracking - Link your fitness devices
- Comprehensive cover - 40+ conditions covered
Who Is This Best For?
Vitality suits active individuals who enjoy fitness tracking and want to be rewarded for maintaining a healthy lifestyle.
Related Topics
Jay Sabine
CeMAP, Cert CII (MP)
29 Years Experience
Content reviewed: January 2026
CeMAP awarded by The London Institute of Banking & Finance. Cert CII (MP) awarded by the Chartered Insurance Institute.